Here we will guide you through all the tools you need to create an online course. Follow the below steps to create and sell a course online.
This infographic represents the main stages when it comes to creating courses online.
Online Course Creation
One course creation is done in 6 phases.
Let’s start with the tools that you need to do your research.
Before spending hundreds of hours creating an online course you want to make sure there’s a demand for your topic on google search.
If you’re teaching yoga for moms, type yoga for moms online courses on google.
Look at what’s available and find a way to differentiate yourself from your competition.
If you don’t find a single course covering your topic that could be a sign of no market or the niche of a market.
To see what’s popular, you can type your topic followed by “for” and check the top suggestions on Google’s search autosuggest list.
Another great way to know what’s in high demand is using google trends.
Enter two or three keywords to see how popular they are.
Udemy Lecture Trends
There you can see that yoga has been declining in popularity since 2020.
In the same way, if you see the Google trends of Meditation, Anxiety, etc, you will observe that Meditation has been steadily increasing.
Anxiety has been on a faster upwards trend since 2010.
Yoga for anxiety would be good news to tackle outlining.
For outlining you can use pen and paper, a spreadsheet, or project management software like Notion, Trello, Asana, or basecamp.
We suggest you use a spreadsheet.
Use color coding to see which lessons are completed and which ones are left.
To record design, this is what you create or gather any digital assets to be used in your course.
For stock photos and videos check pexos.com, pixabay.com, Envato, and story blocks.
To create slides you can use PowerPoint google slides or KeyNote.
Recording: For this part, you’ll need a camera, microphone, and lights.
On the cheap end, you can use your smartphone or a webcam as your main camera and go up from there using a DSLR or mirrorless camera with detachable lenses like the Panasonic GH5, Sony a6400, Canon 90D, or equivalent.
Ideally, a camera with a flip screen so you can set up your shot without help for audio.
You can start with the Samsung Go and then upgrade to a wireless lavalier microphone like the rode or a shotgun mic like the audio Technica AT875A.
For lighting, you can choose among many led kits.
Make sure they’re dimmable and ideally that come with three lights.
To avoid unwanted echo make sure your recorded room is sound-isolated.
You can use audio isolating panels from Amazon.
Video editing: After recording your lessons, you will have to fix any mistakes, adjust the audio levels and optionally superimpose titles and graphics.
Online Course Tools
- Final Cut Pro (For macOS users)
- Camtasia (For Windows users)
- Adobe Premiere (For both Windows and MAC users)
- Davinci Resolve (For both Windows and MAC users)
The most popular tools for video editing in creating an online course, are:
Well if you want something simpler, we highly recommend Camtasia or ScreenFlow that combine both screen recording and video editing in a single package.
Hosting: For hosting you can either host your courses yourself or upload them to a marketplace like Udemy or SkillShare.
Learn more about online course creation on Udemy.
For self-hosting, the most popular platforms are:
- WordPress on a private server
Those are some popular solutions among online teachers.
Promoting your course: The best promotion tool for online teachers is Youtube.
You can upload a series of free educational videos on Youtube and then add a call to action to your courses, in your videos and video descriptions.
A great idea is to send leads from Youtube to a landing page and collect email addresses.
Then once you’ve built a list with 100 or more prospective buyers, you can launch your course to them.
To manage your email list, you can use tools like Mailchimp, ConvertKit, or Sendfox.
You can also use paydays on Facebook, Youtube, Google, or Instagram.
Before you spend any money on ads make sure you have a solid course and have done plenty of testing on your sales funnel to avoid wasting a lot of money.
Here are the 5 Reasons to Sell courses on Udemy.
That’s all the tools you need to create and sell online courses.